What is customer master data management?
Customer master data management is a solution used to manage and create central records of master data – while seamlessly avoiding duplications and data crossover. By analysing customer data in a tight-knit data platform, this type of data management product delivers a single customer view – linking heterogenous data sources together and synchronising customer information.
Effective customer MDM can help you to:
- Track history of customer interactions
- Avoid duplication in data processing
- Lower marketing costs
- Increase sales
- Gain customer insights while delivering more value
- Connect with your customers and build meaningful relationships
So why should business leaders employ customer MDM into their current customer relationship management (CRM) strategy? MDM harmoniously pairs with CRM – providing a solid foundation for customer experience management and for interacting with diverse customers via multiple channels.